KITH x Equestrian

KITH × Equestrian was conceived as a cultural crossover, not a product line.The objective was to translate the codes of elite equestrian sport into the language of modern luxury retail, creating a brand that moves seamlessly between competition, lifestyle, and fashion.Wellington serves as the strategic nucleus of the concept. It is one of the few environments in the world where generational wealth, global sport, and cultural relevance intersect daily. Riders like Jessica Springsteen, Eve Jobs, and Jennifer Gates don’t just compete here—they set the visual and social tone of the sport. This proximity creates a live, high-signal laboratory for observing how performance, prestige, and personal branding actually converge