Agriculture, Repositioned

Connecting through purpose, my work with Hay2Go—near Wellington—transformed a grassroots operation into a digital equestrian brand. I enhanced its identity with a new logo, tools like Shopify and Square, and strategic campaigns, balancing modern agility with rural charm. Starting as a delivery service, it evolved into a full brand with a modern logo, brochures, catalog, and digital marketing—video, email, social media—driving a 200% growth in leads and followers. More than a rebrand, it’s a community-rooted reinvention, making Hay2Go a staple in Florida’s equestrian scene.