Leasing, Reimagined

Led end-to-end social media strategy, content curation, and original content creation for The SIX13 Apartments, positioning the property as a design-forward residential destination. Developed a cohesive visual narrative highlighting the building’s coworking spaces, amenities, and lifestyle appeal, while driving consistent engagement across platforms.A central focus of the work was elevating The SIX13 Art Collective, spotlighting rotating artists and cultural programming. Notably featured internationally recognized artist Koketit, alongside a curated roster of guest creatives, reinforcing the property’s identity at the intersection of art, design, and modern living.Executed content calendars, on-site shoots, and platform-specific campaigns to maintain a polished, editorial presence aligned with the brand’s aesthetic and audience.