Beauty, In Form

Developed in collaboration with Maxence Doytier, CEO of Twenty6North Productions, this emblem was created as the defining visual centerpiece for Estuardo’s Hair Studio in Fort Lauderdale, Florida—translating the studio’s philosophy, atmosphere, and identity into a singular, recognizable mark.Inspired by Aphrodite, the Greek goddess of beauty, sensuality, and allure, the concept reinterprets classical mythology through a contemporary and minimal lens. A continuous flowing line forms the profile of a feminine figure, with hair and silhouette seamlessly intertwined to symbolize the connection between inner confidence and outward expression. The restrained linework was intentionally designed to feel refined yet approachable, reflecting the studio’s elevated but inclusive ethos.More than a static logo, the emblem was developed as an integrated environmental element within the storefront itself. Applied directly across the architectural facade and glass frontage, the mark reinforces the salon’s presence through scale, repetition, and spatial interaction. It functions simultaneously as branding, storytelling, and visual experience—drawing attention from the street while establishing a sophisticated identity within a competitive retail corridor.Located on Oakland Park Boulevard, Estuardo’s Hair Studio is recognized for its boutique, goddess-inspired approach to beauty and self-care. The studio embraces a philosophy centered around transformation, confidence, and revitalization, welcoming “all gods and goddesses” into a luxurious and personalized salon environment.The final identity system balances elegance with clarity—timeless in form yet distinctly modern—positioning Estuardo’s Hair Studio as both a destination and an experience.